Consumer buying behaviour refers to the buying behaviour of the ultimate consumer many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes a purchase decision. Factors affecting consumer buying behavior n ramya and dr sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping. Personal factors play a very important role in affecting the buying behaviour of a consumer some of the major personal factors are - occupation, age, economic condition, lifestyle and individuals personality. You for sure might be wondering as to what is it that influences these consumers, how do we analyzes when is their purchase pattern going to change of course only the influencing factors will confirm what will change the consumers buying pattern we have four main factors that affect consumer behaviour. Why do we need to learn about consumer buying behavior the simple answer is that no longer can we take the customers for granted there are multiple factors affecting consumer buying behavior the two major factors are cultural factors and social factors these factors have to be taken in.
The objective of this study is to examine how personal factors such as lifestyle, personality, and economic situations affect the consumer behavior of malaysian university students a quantitative approach was adopted and a self-administered questionnaire was distributed to collect data from university students findings. Factors influencing consumer behaviour faktory ovlivňující chování spotřebitele j stávková, l stejskal, z toufarová faculty of business and economics, mendel university of agriculture and forestry, brno, czech republic abstract: the main aim of the article is to understand the influence of factors biasing purchase. Bba notes on factors influencing consumer behaviour - economic , personal, psychological, cultural and social determinants and factors influencing consumer.
Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer what drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers most of the selection process. Tural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the dependent variable) in the electric appliances market the purpose of this study is to determine the factors affecting consumer preferences and behav- iour in the electric appliances market in iraq the data. There are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.
This study analyzes the results of taste tests on us and spanish-produced beef conducted with a spanish consumer panel the objective is to explore variation in the sensory and market evaluations of the beef products in relation to a series of socio-economic factors the tasters are assigned to one of three different. Consumer behavior and factors influencing consumer behavior 1 consumer behavior and factors influencing consumer behavior ____wish____ 2 consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services,. 32 the factors which influence consumer behaviour a large number of factors influence our behaviour kotler and armstrong (2008) classify these as: psychological (motivation, perception, learning, beliefs and attitudes) personal ( age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self.
This paper aims to investigate how consumer and image factors as well as store familiarity influence store brand (sb) purchase behaviour sbs are now widely offered by european mass retailers however, consumer behaviour toward sbs is not yet clearly understood in all european markets. The success or failure of a nation's economy can greatly affect consumer behavior based on a variety of economic factors if the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy if the economy is struggling, the reverse is true a struggling economy affects. By asifo shah consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants there are different processes involved in the consumer behavior initially the consumer tries to find what commodities he would like to consume, then he selects only.
Do you want to see some of the factors influencing consumer behavior discover 8 reasons that will make you value and get to know your customers better.
80 issn 2053-4043(print), issn 2053-4051(online) evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr abdel fattah mahmoud al- azzam assistant professor, head department of marketing, zarqa university, jordan. The objective of this study is to examine how personal factors such as lifestyle, personality, and economic situations affect the consumer behavior of malaysian university students a quantitative approach was adopted and a self-administered questionnaire was distributed to collect data from university. The three factors to fully understand how consumer behavior affects marketing , it's vital to understand the three factors that affect consumer behavior: psychological, personal, and social psychological factors in daily life, consumers are being affected by many issues that are unique to their thought process. Then consumer makes an estimate of the available money which he can spend lastly, the consumer analyzes the prevailing prices of commodities and takes the decision about the commodities he should consume meanwhile, there are various other factors influencing the purchases of consumer such as: social cultural.